Shopped around for a new car recently. Vast difference in how the various dealers stacked up though.
Lancaster Jaguar: Wideboy-type salesman, far too keen to talk competitors down and stretched truths about the XF to breaking point. Actually said there wouldn’t be a test drive until he was sure we’d be buying a car from him! Took details with promise of quotes, never heard from him again. Not offered any coffee. 0/10
Perrys Ford (two branches): No STs in stock at either branch, nobody seemed interested in talking. Left after 5 minutes each time. 1/10
Chipperfield Land Rover: Disinterested woman on reception barely glanced up when we entered. It was quiet but no-one came across to speak to us. Left after 5 minutes as Evoque really too small anyway. No coffee tried. 2/10
Amersham Audi: Slick sales patter, seemed to be too keen to get us in the car he wanted though and not what we were actually after. No call back as promised. Coffee not offered. 3/10
SMC Ford: Initial chat went well, went back in a few days later though and after a 20 minute wait despite an appointment being booked, discovered they’d gone off the boil as they couldn’t/wouldn’t match online deals. Most 1980s experience of the lot, very shiny suits. Water only. 4/10
Hughes Mercedes-Benz: Not really willing to do much of a deal despite us being a current customer. Sensed that all was not well in the dealership as they were a bit disorganised (not responding to calls/emails) but have been very good in the past. Coffee pretty dreadful, so no change there, but play room for kids is good. 4/10
Sytner BMW: Friendly, relaxed and well organised. Offered test drives, called back when they said they would etc. Will probably buy our other car from them in 2016. Coffee passable, kids liked the nibbles. 10/10
Hughes Skoda: Second visit after quick poke round the cars the week before, got down to straightforward chat about specs and availability with business manager who was happy to tweak and adjust prices. Left after 90 minutes having put down a deposit on a Yeti. The way it should be. Coffee not tried. 10/10
It’s no surprise that the dealers who a) didn’t follow-up with calls/emails, or b) made it clear there would be no decent deals, test drives etc. were never really in the running for selling us a car.
Sales people need to be prepared to actually engage and promote their goods to sell? Whodathunkit, eh?