How much was your last toothbrush?
£4, but on a BOGOF?
£39.99, but half price at Boots so only £19.99?
It’s very easy to spend upwards of £2 on what is literally just a bit of plastic, and much more if you believe the hype. I’ve tried many over the years. Gum massagers, flexible necks, cross-cut bristles, all that shit.
I was suckered into the electrics for a while but realised they didn’t clean my teeth any better. Also, buying the specific heads was a PITA and locked you in to the pricey OEM parts, razor blade style.
My lovely wife does the non-technical procurement in this household though so I got used to whatever she bought, which tended to mean whatever is on offer at Tesco at the time. All branded stuff – Oral-B or Colgate – though, none of the cheap crap. Teeth are, like, important, yeah?
As dentists recommend I much prefer a soft brush, but it seems that all the common ones are “medium” with soft very thin on the ground. Some of the branded stuff stretches the definition of medium though, with extra long ‘penetrator’ bristles and the like.
I began to look more closely at the price of them when the kids got to an age where they were needing proper brushes. “How much?!” was pretty much my initial response, “Fuck that!” being the second.
I needed a new plan. A Brushtrategy for the 21st Century.
I was working in Aylesbury at the time when I was due for a new brush. I walked past a branch of Morrisons (ack!) each day on the way to work so I popped in there. No deals on, but I spied a pack of two plain white and distinctly ‘70s-looking brushes in a pack labelled ‘Medium-Soft’ so thought I’d take a punt.
The price? 18p
Yes, 9p a brush. Bargain.
Finding out that they brushed much better than the previous Colgate job I was chuffed to bits. At that price you could use a new one every week and still be quids in!
Some 9p miracles, yesterday
I’ve since switched to the Tesco equivalents as they come in different colours so me and the kids* can keep ours separate (important when you see how, erm…careless then can be with them). They are labelled ‘Medium’ but just as soft as the Morrisons’ ones.
Still only 18p a twin pack though. I suspect some cartel-like activity to fix the price of poverty-spec brushes…
Can’t get over it.
What a rush.
Do yourself a favour and try these bad boys. Spend the money saved on beer or smack or handbags or whatever. Martin Lewis? Take a hike, buddy!
*The missus remains a stooge for Big Dental though, the snob in her insisting that a £2 toothbrush much be at least 20x better than a 9p one so she refuses to switch. I laugh at her pathetic profligacy.